If you are trying to get ahead, whether it’s in business, politics, or any other field, you’ve probably heard the phrase, “It’s not what you know, it’s who you know.” This phrase refers to social capital, simply meaning, how invested you are in society. Social capital is an asset, and like any asset, should be protected and encouraged to grow, in order to provide benefits.

If you are saying to yourself, “I don’t know anybody,” you probably mean you don’t know anyone you think is important. But your own social network, through work, church, volunteer activities, or your neighbourhood, is a priceless asset that needs to be strengthened, maintained and expanded. True, you may not know anyone important. Do you know who the people who live three houses down from you went to summer camp with? One of those friends they made at camp could turn out to be the very person you need to meet in order to advance your personal or professional goals.

So begin by getting to know your own social network. Take an interest in the people you know, and once you have established good relationships with them, ask to meet the people they know. By learning to strengthen, expand and maintain your social network, you will be able to increase your social capital, which in turn will help you to realize your personal and professional goals. Meet your neighbours, meet the people you go to school or church with, and become involved in their lives. You’ll find the rewards are worth it!