Your Marketing Materials: Two, Too, and To
“I made millions of dollars online. And you can to!” “There’s no limit too what you can earn!” Every time I see these misused words, I immediately stop reading. If the writer has made that much money, they can afford to take an English class, buy a book to help them, or hire a proof reader. Rather than driving prospective customers away from your business, you can attract them with well-polished prose.
These errors in using two, too, and to are so easily understood and fixed, I am amazed that so many people refuse to take the few seconds of time it takes to get these errors corrected. The rules are very simple and easily remembered.
The word “two” is used only when there is the numeral 2 involved. There are no exceptions, to this rule, ever.
The word “to” is used in front of a verb (for an infinitive, or to show direction, or time.
The word “too” is used instead of the word “also.” If you do not mean “also” or “2″ then the word that you need to use is “to.”
If you look at the first two sentences above (notice the meaning of “2″?), you will see that the writer has misused these words that sound alike in each instance. ”I made millions of dollars online. And you can to!” Here the writer means to say that he made millions of dollars online, and you can also make millions of dollars online. It is very clear that the writer means to include the reader in the group of people that make millions of dollars online.
Another use of too might be an added benefit, but again, this can be replaced by also. So, “You will notice that you have better health, and more energy to” is wrong, not only that, but it seems as if the sentence has been cut off, and the reader finds himself asking, “More energy to do what?” If the writer realizes that he meant better health and also more energy, he will not cause the reader to click away or put down the brochure.
In fact, if the word ends the sentence, and you don’t mean the numeral 2, then the word you want, one hundred per cent of the time, is the word too. Usually, if the word comes in front of a noun, you mean the word to.
So polish up those marketing materials. With a word processor it takes only seconds to find all those instances, and correcting them will increase your sales and attract more customers.

